You can’t judge a book by its cover, true, but as for every sport and discipline, the right gears can make your yoga practice much more pleasant and comfortable.
In the last couple of months we got the chance to meet Laura Tonella, the founder of Atma Feed Your Soul, a Made in Italy brand, specialised in the production of yoga and fitness gears ( www.atma-yoga.it). Laura is an ex fashion designer and Ananda Yoga Teacher, who as expert of fashion and assiduous practicioner of yoga was able to create the perfect mix of elegance and functionality! Atma is the product of a life decision, of a deep love for yoga that brought Laura to completely commit to this discipline.
Atma’s logo, the swan, homage to the guru Paramahansa Yogananda, who brought Yoga in the west countries, also represents the inner guru in everyone of us and self love. Atma is philosophy, wellness, style, comfort, simplicity, energy, harmony, vitality, dynamicity, performance and joy.
We met Laura and her partner in Milan back in September, we immediately had a great impression of their work and of the positive vibe we got from them, the love they put in what they do and the way they believe in it. Laura asked us to try some of their gears during the practice and while teaching, and giving her our honest feedback!
We loved them from the beginning for their simple style, the use natural materials and after we tried them we loved them even more. The fabric has a very nice touch on the skin, and the models are designed to support your practice and don’t get in the way!
At the beginning of November Laura asked us to shoot for the launch of the new collection, Urban Light (http://www.atma-yoga.it/atma-urban-light/) , we could not be happier! The shooting was very fun, and the photographer Andrea Tonella (www.andreatonella.it) did a great job, we loved the collection and the pictures as well, they express all the unicity of Laura’s collection and our common passion for yoga.